I spend all the time I can learning from my 3 sons, making my wife laugh, chasing my brothers and remembering the same old stories with my friends. I also like painting things and studying difficult languages. I dedicate all the time I have left over to directing, usually in distant countries, so I have also learned to enjoy different cultures and to miss.

I started working in a Spanish Creative Agency while studying Audiovisual communication Degree at University and Photography & painting at Arts School of Madrid.

15 years ago I started directing commercials having the chance of working all around the globe with top production companies, creative agencies and brands.