His roots in filmmaking date back to the small-town video rental club his parents ran when he was a kid. He inherited a huge stock of movies when it closed, and watching them endlessly fueled his passion to shoot his own stories. Today, his short films and music videos have racked up more than 450 million views online. He has directed some of Latin America’s biggest music legends, including Natalia Lafourcade, Reik, Kinky, and the Ángeles Azules; his brand work includes Coca-Cola, Volkswagen, Toyota, and Fiat. Martin is known for stunning, unexpected visual tricks and rhythmic timing.