Michal found his way on to a cinematography course before realizing his potential as a director. Twenty years later, Michal has now mastered the universal language of film and has created almost 400 commercials. He has a deep love for telling stories for clients all around the globe and he can still proudly say that he only likes to take on jobs and stories that inspire him — and elevating content is what inspires him. From blockbuster ads to clever low-budget films, Michal says, “I am privileged to work in a variety of styles, and miraculously haven’t been pigeonholed yet.” HIs impressive list of clients is endless and includes: IKEA, Huawei, Heineken, Toyota, Asahi, McDonalds, Carlsberg, Stella Artois, T Mobile, Nestle, Danone, Renault and more.